Fred's Café
branding and social media
When Fred’s Café in Manchester asked me to design their logo, social media branding, and visual merchandising, I aimed to capture their unique vibe, a cozy atmosphere and a menu of fresh, locally sourced dishes.
The challenge: just two weeks to deliver. I looked into the client’s research to understand what mattered most, a welcoming space with thoughtful details. Using these insights, I crafted a design reflecting Fred’s relaxed charm, from clean logo lines to a warm, inviting and trusting colour palette.
“Lucy truly understood our vision for Fred’s Café. She listened, added her creative touch, and made the process smooth and stress-free. The final branding feels authentic, and we’re thrilled with the result.” — Freddie, Fred’s Café owner
Process
01
client interview
After an informal interview, we reviewed the client’s customer research and explored their vision and ideas for the café.
02
inspiration boards
After a reference search, I reviewed mood boards with the client. We discussed preferences, highlighted key elements, and explored colour options, which clarified their taste and guided the design direction.
03
ideas
Based on client feedback, I focused on clean, simple fonts, exploring several options. After a few iterations the final design was complete.
